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Let's See What Aunt Clara Sent You

"Aunt Clara had for years labored under the delusion that I was not only perpetually 4 years old, but also a girl." -Ralphie

Ralphie_bunny_suitMy girls and I chose Christmas Story as our first family movie night this Christmas season. So for the past few weeks, I've been thinking a lot about Aunt Clara. What was this woman like? Most of us have had an Aunt Clara in our own world at some point (or knew someone who did): sweet, befuddled, well-meaning, yet determined.

As the owner of my own pink bunny suit (long story), I've always held a special affinity for this scene. Poor Ralphie! Christmas morning is supposed to hold joy and excitement and anticipation as the wrapping is torn off each gift, and his character captures the overall moment with rapture. And then there's this.

What I want to know is this: what possessed Aunt Clara to produce this monstrosity in the first place? Did she, as Ralphie suspected, think he was somebody else? Did she just not know her audience well? Did she secretly harbor a pink bunny fetish? (SHUDDER) Could it have been averted if Ralphie's parents had provided her a little more guidance?

Either way, all you have to do is mention "pink bunny" and people think of Aunt Clara. It is the one accomplishment with which she will forever be branded. The entirety of Modern Western Civilization associates the two: Aunt Clara = Pink Bunny Pajamas. And then we sigh and smile.

As we wrap up 2012 and look toward 2013, I want to ask you: are YOU thinking about how your accomplishments are branded? When people hear your name, what accomplishments are they considering? Do they understand the compass directing you to accomplish what you did? Are you providing others with the direction they need to brand their accomplishments effectively.



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Jeff Hutton

Don't you think you should post a photo of you in your bunny suit ... many of us have seen it before, but a reminder of how you look in that costume would be amusing, especially for all your new readers.


Merry Christmas to my favorite big pink bunny!!!

April Groves

Seriously, I have to agree with Jeff. You can't just float that little tidbit by and do something with it....

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