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Sarah Palin is a New York Yankee

Sarahpalin One of the first components of branding yourself and your accomplishments is getting NOTICED.

But what does "getting noticed" look like?  Obviously, you have to be just different enough to knock through the perceptual filters of your audience.  Let's be real here folks:  how many meetings do you attend in a week?  how many emails do you receive?  how many phone calls do you take/make?  You, my friend, are bombarded with a whole lot of stuff vying for your attention.  It's like we're surrounded by a roomfull of ADHD youngest children, jumping up and down, screaming "Hey! I'm here! Pay attention to me!"  That's why Seth Godin's Purple Cow was such a huge seller.

Yankees While I wasn't a big fan of Drake's D+ ad campaign (more due to forgotten constituencies and communication thereto), President David Maxwell did a great job of explaining the concept behind this campaign for its target audience:  high school seniors.  While every other college's brochure had a beautifully composed picture of happy students on a well landscaped lawn under a tree with their laptops, Drake slapped them in the face with a plain blue brochure with a huge white D+.  It grabbed their attention.  It was different enough to be noticeable.  And it has worked with the target audience.

Which leads me to the second aspect of getting noticed:  you have to be comfortable with being hated.  Kathy Sierra's model of strong branding says it all.  If you are loved or hated, you're getting noticed.  We don't like the "being hated" part very much.  It makes us uncomfortable.  We just want to be loved, and if that's not attainable, we want to be liked.  Being liked is not a strong brand.  Ask Sarah Palin.  If you agree or disagree with her politics, she continues to be noticed.  And people love her or hate her.  And she's pretty cool with either side of the equation.  Same with the New York Yankees.  If my Facebook and Twitter traffic is any indication, there are A LOT of people who hate the Yankees (either that, or the Rangers have generated a TON of ad hoc fans suddenly).

What about you?  Are you getting noticed?  Are your accomplishments?  Why not?  Well, are you only tackling the "popular" projects at work?  When it comes to making a decision, are you always playing it safe?  Are you comfortable with being hated for doing what is right?  Are you putting yourself out there with how your projects and accomplishments are being branded?  Are you infusing a part of yourself into your projects?  I've mentioned before the time when I was put in charge of a HIPAA training project (insert yawn here).  I went out on a limb and did the whole training video like an episode of Cops.  It was a hit with the client, because it was different enough to be noticeable.  Make your accomplishments noticeable.  It will help you be more noticeable also.


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New York Yankees Tickets

Yankees, though, sometimes lose victory line and unable to come over the stumbling bumps, but in general they always keep good job. And for that, the team, if not with the leading teams, it remains in the average. We are behind you Yankees!

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