As I've been blogging over the past several months, I try not to lose sight of the fact that my bottom line purpose to blog is to promote my business. I'm a writer and speaker, and the goal is to get the word out about those products and services.
There's a greater "social value" bottom line to blogging: seeing that I'm not the only one on this journey with that goal. There are numerous bloggers out there who have given me a "leg up" in the last year... I've mentioned a lot of them when kudos and call-outs are earned. The other part of this equation is knowing when I can help other bloggers.
As many of you know, I also teach a few MBA classes at Drake University. If my students only walk away with theory, I'm not really adding value to their education. Part of Drake's mission is to bring the world into the classroom and the classroom into the world. So while I am teaching my Creativity for Business class, I want to provide my students with the opportunity to use their creative skills to help real businesses succeed. And what better targets are there than my own fellow Central Iowa Bloggers? The past couple of weeks have been exciting, as four bloggers have shared their business challenges with my students, and in a couple of weeks, they will return to hear the recommendations that my students have come up with for them. I'm very appreciative that these very busy people took the time to participate in this exercise with my students. The goal is a win-win, and we're well on our way there.
Thanks to the following blogging businesses for taking part in this exercise:
Sherry Borzo at dsmBUZZ - an exciting and passionate membership movement to build community through buying local. I can think of a lot of local small businesses who should get in on the ground floor of this.
Barb Rasko at Make Mine Wine magazine - Barb is putting the Midwest Wine industry on the map through her very professional and relevant lifestyle magazine. I don't even drink wine, and I was enthralled by the useful information I found in the issues.
Nathan and Matt Owen at US Rodeo Supply - As if sitting on a bull for 8 seconds isn't exhilerating enough, listen to these guys tell their story. OK, so maybe Professional Bull Riding isn't your thing, but many of my MBA students are experienced in "bull" so it should be a good fit.
Mitch Matthews of Do You Q? - Blogging is about conversation. For those who love face-to-face conversations but fear they have nothing to say, Mitch is your high-energy man. I don't think there's anybody alive that he couldn't draw into an engaging conversation with his games Q-Friends and Q-Dating.
Each of these organizations is doing something great to improve our communities and add value to their customers. It's an honor and a pleasure to help them reach the next level. I'm sure each of them will be adding their own input and commentary to this experience.