Let me ask you this: Would you rather attend a business conference or a reunion (family or school, you decide)?
What if you could have both?
No, I'm not talking about a mafia conference with "da family" - I'm talking about SOBCon08. SOB is short for Successful and Outstanding Bloggers, an honor conferred by the Grand Dame of Blogging, Liz Strauss. They are spread across the globe. Last year, Liz teamed up with Terry (Starbucker) and launched SOBCon.
I wasn't really sure what to expect when I drove to Chicago last May, other than the ability to get to meet numerous bloggers with whom I had been communicating via blog, email, and phone. As I wrote last May, it was a surreal experience. A hug was the standard greeting... we all knew each other already. The face-to-face meeting was a mere formality since the relationships were set.
But it wasn't just about hearing speakers share with us how to make our blogs better. It wasn't just about an open exchange of ideas across industries. It wasn't just about learning the art of marketing. It wasn't just about the hugs and the talks. This conference... this reunion... was about something much bigger. At the risk of sounding a little soft, this meeting of the minds was about making magic. That's really the best way I can put it.
This year's conference has been set for May 2-4 in Chicago. Terry and Liz are already promising bigger and better than last year. Check out the SOBCon08 site for continued news about registration and other details. And I hope to see you in Chicago. This will be an investment you will value for a lifetime.