As this blog post is being published, my dog, Zorro, is breathing his last. We came to the conclusion this week that his quality of life had diminished, and it was time to put him down. (Our last dog did us a favor and came to this conclusion on her own, saving us this agony.)
It's been a rough week at the Johnson house. A lot of hugs and cuddling with the dog. A lot of tears. But also a lot of laughter and story-telling. We talked about Zorro's quirks. We talked about how his command for "Speak" was "Zorro, use your words." We laughed about how odd he looked when he was on the extremes of his grooming cycle. We reminisced about the first time I met him and brought him home, how he bolted into my car, jumped over to the passenger side, put his paws on the dashboard and looked at me as if to say, "OK, you're my human now. Let's get this show started." His comedic timing was always epic, adding a bark or a snort at just the right point in the conversation. He was a smart, special, affectionate, loving dog.
Continuing from my last two blog posts, the final components of the Heath brothers book, Made to Stick, are Emotions and Stories. If your accomplishment or your message tells a story that resonates with its listeners, and if it inspires something deep within them to motivate them to act, then you probably are set. I started a new project management class last week, and the things that the students seem to remember years after the class are the stories I shared.
Stories are universal. They are impactful. They are powerful. We relate to stories (and to their characters); we empathize with their plight. Stories live long after the accomplishment, event, or person has expired. I'd like to share with you one of my favorites: a very short story about story-telling from the book, Kidgets: And Other Insightful Stories about Quality in Education:
A friend of ours is a minister. Years ago, when he was first starting out in the ministering business, he was the pastor of a small congregation in the hills of western Tennessee. He saw himself as a theologian, in the process of getting his doctorate from Vanderbilt University, yet working with simple folks, many of whom could not read or write.
One Sunday, Matty Lou Bird came out of our friend's church, smiling as she always did. She was even smiling when she said, "Brother Rick, we just loves you to death. We just loves you to death. But we don't understand a word you say."
He took it well. He called a meeting of the church elders, determined to get to the bottom of the problem: "This is what Matty Lou Bird told me, and I'm real worried about it. What does it mean?" Joe Stanton, a long-standing elder, didn't beat around the bush - "Well, she's right, preacher. We don't understand what you're saying. We're simple folks. Just tell us a story."
Brother Rick was spending all this money and years of his life to get a great education, a PhD in theology, and all they wanted him to do was tell stories?
For the next six months he did some of the most intense listening he had ever done in his life. He would sit on the porch of the general store every Saturday, in the heat and humidity, and just listen.... Brother Rick learned that if he was going to be an effective preacher, he had better become a story-teller, too. And, in time, he did - PhD from Vanderbilt notwithstanding.
To this day, people in his former congregation come up to him and remind him of a story he once told - a story that touched them, that made them nod and say "amen." They can't repeat the title of the sermon or discuss now it relates to a particular passage from the Bible, but they remember the story. They got the point. (Cotter & Seymour, pp. 19-20)
Zorro now belongs to the ages. We'll miss him (a lot), but we'll remember him through stories. What about you? What stories can you tell to inspire others and help them get the point?
(Note: I wrote this post three days ago while I could actually muster the emotional strength to do it).