Volvo is on FYRE
"So whatever happened with your Volvo incident from a few years ago?"
The question from an acquaintance who followed my blog struck me as rather out-of-the-blue, so I responded with the prolific and insightful response, "Huh?"
"The engine trouble you had on vacation. Did you ever get reimbursed for the rental and the auto parts? Did they ever follow up with the dealer?"
The incident in question was documented on my blog in the summer of 2013, but I never did blog about the follow-through (or lack thereof). The truth is Volvo did reach out to me and my wife via phone call right after the blog post was published. When I explained what had happened, they promised me they would reimburse me for the $180-190 in unexpected expenses and follow up with the dealer about what had occurred. Even though I sent them the receipts, I never received a check. And in talking with the Volvo service manager a few weeks later, he had never received a call from them. I had written the whole ordeal off as a learning experience, and we are now a Volvo-free family.
I was actually thinking about the Volvo incident again this past week as I watched the news unfold about the disastrous Fyre Festival, the music event in the Bahamas targeting money-plagued millennials. Seems Billy McFarland could use some classes in project management, especially those in setting and communicating expectations. My guess is that his clientele have as much chance of getting their money back from McFarland as I have of getting my reimbursement from Volvo.
Follow-through is such a simple concept, yet one that is so hard for professionals these days. As a project manager, I live or die on that hill with every email sent and every meeting held. For me, it's ALL about follow-through. And I've learned to practice the Tom Peters/Disney mantra of "under promise, over deliver." Some other things that have helped me over the years with my own follow-through:
- Be very clear about what "done" looks like. I had the pleasure of hearing magician Andrew Bennett speak a few years ago, and he shared that the word "Abracadabra" is Aramaic for "What I speak is what I create." If you're going to create magic for your clients, you'd better be prepared to create what you speak. Set parameters around the deliverable, but be clear about what they will get (and not get).
- Be very clear about dates and times. "I'll get to this as soon as possible" is fraught with danger. "You will have the first draft in your in-box by 5 PM CDT on Friday, May 5, 2017" leaves very little ambiguity.
- Document any assumptions. One of my early mentors used to drill into my head that "assumptions not documented now become excuses later." If there are things out of your control, then say so as well as what the impact of those things are, should they go south quickly.
- Don't be afraid of a well-timed "NO!" In my interactions with students and clients alike, I impress on them that "Why" and "No" are the best friends of their vocabulary. In the case of the Fyre Festival, it sounds like there was way too much "yes" that could never ever be delivered.
- Acknowledge and apologize when you can't deliver as promised, and reset expectations about what can be delivered and when. When it's your credibility on the line, this one simple act can be huge.