Timothy Johnson Photo in Header

« Brandidates | Main | The Triple Constraint They DON'T Teach You In Project Management School »

Value Preposition

Funny-street-signs-arrows-good-luckYes, you read that right... Value Preposition.

We all know what a value PROPOSITION is... that statement telling everyone WHAT you bring to the table. It's been hammered and expounded and pontificated to death. From organizations to individuals, if you don't know your value proposition by now, you've missed the bus.

But what about your value PREPOSITION? You know what a preposition is... think back to your early grammar classes. Prepositions are those "directional" words: to, from, by, for, with, around, etc.

It's one thing to know WHAT value you bring to the table (i.e., your accomplishments), but do you know HOW that value is being conveyed? Knowing the answer to both is key to branding your accomplishments.

This weekend, I start teaching a new semester AND the first pilot site of my project goes live. For weeks, I've been wrestling with questions about my customers, students, and stakeholders. Am I doing this TO them, FOR them, or WITH them? The answer is all three (depending on what the "this" is).

But it's still an important question to consider. If you do things TO your customers, will they resent it? Everytime Facebook makes a major change, the posts are littered with complaints that they don't care about the users. If you do things FOR your customers, do they perceive it as patriarchal or an entitlement? Or are you accomplishing significant milestones WITH your customers in the spirit of partnership? Another possibility is doing things AROUND or NEARBY people who may not be your customers now, but are watching your current value PREPOSITION to see if they want to do business with you.

Just some thoughts as we collide coast into our weekend.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451fc5a69e20163003a1733970d

Listed below are links to weblogs that reference Value Preposition:

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

Like What You're Reading? Buy A Book

subscribe to feed


  • Click the button for the free RSS feed. (What is RSS?)

    Or get the feed in your email. Enter your email address:

    Delivered by FeedBurner

Follow Me!

Search Carpe Factum

  • Google

    WWW
    carpe factum
Powered by TypePad