Mastering the Art of the Flirt
Many, MANY years ago (before kids... before wife... barely into adulthood), I was shopping with my sister-in-law. We had gone into a men's clothing store, and I was looking around. The clerk was helping us out, and I remember her being very friendly. As we left the store, my sister-in-law turned to me and stated: "Wow, I can't believe she didn't propose to you right then and there."
"Huh?" (The typical male response in clueless state.)
"She was completely and totally flirting with you."
"Really? Cool." (End of conversation. Acknowledged with a slight puff of ego.)
If you are going to brand your accomplishments, you're going to have to ENGAGE those who will benefit from your accomplishments (or potentially benefit from them). To engage them effectively, you're going to need to master the art of the flirt. While flirting gets a bad reputation for being superficial or lacking serious intent, it does do the one thing you want it to do: builds curiosity.
To be engaging, you want to draw attention. That's where being noticeable helps. But being noticed isn't enough. You have to create that spark of curiosity. That sly smile and quick wink that says, "I have something you want."
As a project manager, I encourage other PM's to master flirting in their communication. You can't barf every piece of information you know on the page and expect people to read it, let alone want more. If your accomplishments are going to engage others, you need to flirt with their brains to build their curiosity and draw them in.
Look at the next two paragraphs
Which one would you rather read in a status report? They both essentially say the same thing. But which one does a better job of flirting with your brain, building your curiosity, giving you just the critical facts while engaging you to ask for more? (The first one just makes my eyes glaze over, and I'm the one who wrote it for sake of example.)
So if your accomplishments and going to be branded effectively, can you master the art of the flirt? Can you invite your audience into your accomplishments and leave them wanting more?