That's why it is so critical for every professional to own his or her personal brand. I've been a big fan of Mike Wagner for years. What he has done for company branding with his DIRTY model is brilliant. It's been proven over and over: companies with strong brands are more successful.
But what about you as an individual? Do you have a brand? (Psssst... the answer is "yes")
If you are going to achieve "Carpe Factum" you'll need to figure out how to brand yourself... and your accomplishments.
Unfortunately, many out there think they can accomplish great things without managing their individual brand. Many of the letters I've answered on Office-Politics.com have been caused by individuals who have let others define their brand for them... and discovered it too late. They've flaked out on owning their own identity.
We can create check marks to denote our accomplishments... but are we owning the story, the perception, and identity behind them?
What do you think? Do you have a grasp on your personal brand? When something great is accomplished, do those around you say, "I could tell that was YOUR work. Congratulations!"? Branding yourself and your accomplishments applies to everyone from superstar CEO's to custodial staff.
Over the next few posts, let's figure out what it takes to brand ourselves... and our accomplishments.