Why Carpe Factum?
The paradox: I went to the "dead language" to express the "living concept."
Carpe Factum ... Seize the Accomplishment ... The Latin version of "Git 'er done!" (If you are now haunted by images of Larry the Cable Guy in a toga, my apologies.)
People want to get things done. They want the feeling of accomplishment. They want responsibility. They like to make check marks. They like to own it. There's a reason why this concept is at the top of the ever ubiquitous Maslow's hierarchy. A colleague and good friend of mine, Mike Wagner, is an expert in brand ownership. Not branding, not logos, not marketing slogans, not advertising. Brand ownership. The relevant meshing of internal and external messages into a uniquely relevant presence. The ability to own it to a degree that accomplishments toward that ownership are a natural by-product.
I'm a project manager by trade. Carpe Factum is more than project management. It's about creativity. It's about navigation. It's about balance. It's about passion. It's about motivation. It ends with the check mark, but (as with most things in life) the journey is so much more enriching than the mere destination.